By Calvin Azuri, TMCnet Contributor Eloqua, a player in the field of category-defining marketing automation, has announced that it will be extending a special offer to all the Market2Lead customers who have been unfavorably impacted by Oracle’s (News – Alert) acquisition of Market2Lead assets.
Eloqua will be providing these affected organizations with a high-impact, no-risk migration path to the Eloqua platform.
“Change is always disruptive, but in this particular case, because Oracle purchased Market2Lead’s intellectual property only – and not its customer contracts – change is particularly unsettling to Market2Lead clients,” said Joe Payne, CEO of Eloqua. “We are responding to these marketers’ concerns with a program specially designed to meet their needs.”
All the Market2Lead clients will be offered, a transition program including a free SmartStart program and a six-month, money back guarantee on all subscription fees, by Eloqua. Eloqua SmartStart will help reduce time-to-value to just five days, which is three weeks faster than any other provider. Hence it will minimize the campaign interruption for Market2Lead clients, and at the same time money back guarantee will eliminate any perceived risk associated with the transition.
Webtrends has recently switched from Market2Lead to Eloqua platform. Jascha Kaykas-Wolff the Vice President of Marketing, Webtrends mentioned, “Eloqua provided the support we needed to get up-and-running quickly, and the technology required to demonstrate measurable success immediately. They address things marketers need most – measurable results and best practices.”
All the marketers are provided by Eloqua with an end-to-end, fully integrated marketing automation platform which will help attain success. Eloqua clients also have access to an energetic community of more than 35,000 users spread around the world to exchange ideas, collaborate and network through an online customer portal.
Eloqua has its headquarters based in Vienna, Virginia and its offices are located in Toronto, London, Singapore and all throughout North America. To make its customers the best marketers in the world is Eloqua’s mission. Thousands of customers from large companies like Aon, Fifth Third Bank, Dow Jones, Fidelity, Seagate (News – Alert) and Sybase rely greatly on the power of Eloqua for execution, automation and measuring programs that will generate revenue.
Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.
Edited by Marisa Torrieri
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